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BASKETBALL UNITED 
Illustrations | toki.walkie
Converse All Star
Born in 1917, under the code "A11", the “Chucks” achieved posterity when a certain Charles Taylor came in to complain about a defective sole. He became a brand ambassador and sold the All Star model by organizing training camps all over the United States. His name ended up permanently synonymous with this iconic model.
Adidas Superstar
Easily recognizable thanks to their shell toe, the superstars appeared in 1969 as a tribute to the Boston Celtics and took the league by storm. Instantly popular, 75% of NBA players adopted them during the mid-70s. The rap group Run DMC then paid homage to them in the song "My Adidas”. As a result, the first ever sponsorship deal between a sports brand and musicians was secured.
Puma Clyde
The “Clydes” grew from an adaptation of the shoes worn by sprinter Tommie Smith just before his historic raised fist. New York player Walt "Clyde" Frazier had their width changed, won two NBA titles and in the same breath signed the first sponsorship deal for a basketball player. The Clydes then shifted to the feet of hip hop dancers, better known as B.Boys.
Ewing athletics
In 1989, New York Knicks legend Patrick Ewing left adidas to found his own footwear brand. A symbol of coolness, Ewing Athletics could be seen on the feet of streetball players and en vogue rappers of the 90s like Tupac, Kriss Kross and Gang Starr.
Reebok pump
These pumps raised the bar with new quality standards. Everything was new, the small inflatable valve, the high performance design, and, above all, the price: these were the most expensive basketball shoes ever (€170) when they came out in 1989.
Inspired by his daughter, Jérémie founded an event based on art and sport.
Trajectoire studio x Sophie Hauzer
Trajectoire studio x Audrey Guimard
Trajectoire studio x Franz & Fritrz
Trajectoire studio x Kirrikoo
Trajectoire studio x Laurent Perbos
Trajectoire studio
Hi Jérémie. What’s the idea behind this exhibition?
Art and sport are 2 universes that might seem contradictory at first glance, but are actually displaying the same creative and communicative energy. The idea is to offer new collaborations and experiences that bring together communities of enthusiasts who are rarely united but intrinsically linked. Another angle was to offer a new perspective on contemporary creation.
What is your source of inspiration?
My 10 year old daughter. I knew that if I could capture her attention, I would be able to appeal to other people not necessarily into art.
I don't think that many children are aware of the works in the Louvre. Taking them to an exhibition about their passion (basketball in this case) is an effective way to introduce them to the artist’s universe.
The Basketball Museum Is Alive And Well!
Films & Documentaries
- Blue chips
- William Friedkin
- 1994
- Soul in the hole
- Danielle Gardner
- 1997
- Hoop Dreams
- Steve James
- 1994
- Doin’ it in the park
- Kevin Couliau et Robert Garcia
- 2012
- Love and basketball
- Gina Prince-Bythewood
- 2000
- The last dance
- Jason Hehir
- 2020
- Once brothers
- Michael Tolajian
- 2010
- Above the rim
- Jeff Pollack
- 1994
- He got game
- Spike Lee
- 1998
- Woman Basketball Player No. 5
- Xie Jin
- 1957
Films & Documentaries
Books
- Trashtalk
- Marabout
- 2018
- When the garden was Eden
- Harper
- 2011
- Eleven rings
- Virgin
- 2015
- Let me tell you a story
- Hachette
- 2004
- Basketball for the player, the fan and coach
- Simon & Schuster
- 1976
Books
Music
- Basketball
- Kurtis Blow
- 1984
- Rock ‘n roll part.2
- Gary Glitter
- 1972
- Hit ‘em high
- Space Jam
- 1996
- Soul in the hole
- Wu tang clan
- 1997
- White men can’t jump
- Riff
- 1992
- He got game
- Public Enemy
- 1998
- Whoomp there it is
- Tag team
- 1993
- Forever
- Drake
- 2009
- What’s up doc
- Shaq and Fu-schnikens
- 1994
- Hip hop hooray
- Naughty by nature
- 1993
Music