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DECATHLON teams up with In&motion to accelerate the future of smart airbag technology
DECATHLON, the global multi-specialist sports brand, announces a strategic innovation partnership with In&motion, the leader in wearable electronic airbag systems. To (...)
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DECATHLON becomes Official Nutrition Partner of DECATHLON CMA CGM Cycling Team, accelerating Performance Expertise
Since January 1st, 2026, DECATHLON has become the official nutrition partner of the DECATHLON CMA CGM cycling team for an initial three-year term.
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Coki Nieto, World Top 7 Padel Player, Joins DECATHLON as New Ambassador
DECATHLON, a global leading multi-specialist sports brand, is pleased to welcome Jorge «Coki» Nieto - the Spanish player better known on the circuit by his nickname - c (...)
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Proud of our nomination for the DS Smith Sustainability Award!
We believe that sport should be accessible to everyone, while minimizing our negative impact. To this end, we have been fully committed to the growth of our Second life project in the past year, with results that we are extremely proud of:
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More than just a jump shot: DAKAR HOOPS is aiming for empowerment.
In 2024, the association distributed 1,000 basketballs to young girls across 10 different locations in Senegal.
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This is co-creation.
When Decathlon develops a basketball shoe with an athlete, it is not a single game, but a journey together.
In 2025, Alex Sarr played the Rising Star Challenge with a "secret" Fast 900. No branding. Only real tests in the middle of competition, with direct feedback to the product team. Based on repetition and sincere conversations between the Washington Wizards player and the teams, the details were fine-tuned: fit, hold and responsiveness.
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This one has been 50 years in the making…
We are heading towards a massive milestone: Decathlon’s 50th anniversary in 2026. But to know where you’re going, you have to know where you came from.
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