Decathlon News
& Pressfiles

When teams are inclusive, excellence becomes limitless.

At Decathlon, we believe that moving people through the wonders of sport starts with those who make it all possible: our teammates.

Meet Katherine Maas, Purchasing Project Management Officer. Katherine’s journey from the U.S. to Thailand and now France brings purchase expertise to our Industry. Her passion for strategic purchasing isn’t just about products -it’s about making sport accessible and sustainable for communities everywhere.

By enhancing supplier collaboration and optimizing procurement effectiveness, she helps deliver high-quality, affordable sports products. Her cross-functional role is essential to building an even more robust and sustainable purchasing panel and procurement strategy. Katherine’s work is proof that strong leadership and being an enabler can truly help transform how we move people through sport. 

When teammates like Katherine move, we all move!

Celebrating a decade of collaborative transformation!

Behind most Decathlon products is a powerful industrial story -co-created with our trusted industrial partners. These are experienced, agile players who share our values and work hand-in-hand with our teams at every step.

Over the past decade, these partnerships have played a key role in our transformation. In a complex, ever-changing world, we must adapt- and to do so, we need the best by our side.

Last month, we welcomed over 400 partners and teammates to our World Partners Forum at Decathlon HQ in Lille, where we shared our new strategy.
This event marks a moment filled with meaningful interactions and exchanges. However, strong and deep collaboration doesn’t wait for events, as our teammates are working closely with them year-round.

Together, this ecosystem will lead the future of our sports industry. 

Congrats to Javier López Segovia, Matthieu Brière, Frédéric Merlevede, Lore Nauczyciel, Lionel Dias, François PIERLOT, Wilfried Cornet, Léa Brioul, for your amazing support! And a big thank you to everyone else behind the scenes who helped make this event such a success!

At Decathlon, we believe in the incredible power of sport to change lives. That's why our very own Decathlon Foundation resonates deeply with the spirit of the International Day of Sport for Development and Peace!

For two decades now, our Foundation has been on an amazing journey, with the same objective to make the benefits of sport accessible to people in vulnerable situations. Each project is lead by a dedicated teammate, allowing us to team up with non-profit organizations that run comprehensive programs for beneficiaries. And at the heart of it all? Sport – it's in our DNA!

We're so proud to share that in these first 20 years, over 10,000 of our volunteers teammates have poured their hearts into more than 1,000 inspiring projects across 53 countries, positively touching the lives of 900,000 people!

Let's celebrate the power of sport together! 

More Runs. More Life.

With a fresh look, a renewed purpose, and a powerful new campaign, KIPRUN is entering a new era.

Rooted in the idea that every run is more than just distance and time, KIPRUN invites all of us to keep running to explore our potential and grow.

DECATHLON and FREELETICS revolutionize Fitness Training with an ultra-personalized solution combining equipment and coaching

I want to take a moment to thank every single Decathlon teammate across the world, for their hard work, dedication and tenacity in bringing the joys of sport into the lives of millions of people! 

I'm proud to be part of such an amazing Blue Team.

Having seen this trend everywhere on social media, I thought it would be a great opportunity to highlight the beating heart of Decathlon!

Javier López Segovia

In 2024, DECATHLON reinforced its commitment to empower people to lead healthier, more active lives. A year after unveiling its new ambition and strategy as well as its global brand identity, DECATHLON has undergone a transformative journey, evolving as a multi-specialist sports brand that inspires everyone - from beginners to Olympic and Paralympic athletes- to embrace the power of sport [...]

Founded in 1976, DECATHLON has continued its evolution under the leadership of Barbara Martin Coppola since 2022, with a strategy aimed at becoming a multi-specialist sports brand that acts concretely for people, society and the planet.

Over the last three years, DECATHLON has continued to grow within a difficult context, while achieving a significant -13% reduction in CO2 emissions since 2021, thanks to the substantial development of circular models, the use of decarbonised materials and cleaner energy [...]

Spring is Here – Time to Move

Longer days, warmer weather, and a city coming to life—spring is the perfect time to get outside.

Introducing the DECATHLON x Tetsunori collection: a bold fusion of sportswear and art, inspired by the energy of urban nature’s rebirth. This collection, created in collaboration with Japanese artist Tetsunori Tawaraya, brings his unmistakable style to vibrant apparel and outdoor essentials, designed to move with you.

Step outside. Feel the season. Celebrate spring in motion.