DECATHLON teams up with In&motion to accelerate the future of smart airbag technology
DECATHLON, the global multi-specialist sports brand, announces a strategic innovation partnership with In&motion, the leader in wearable electronic airbag systems. Together, the two companies are embarking on a mission to democratize high-level safety technology, making elite protection accessible to everyone.
Boosting confidence and protection through innovation and data.
At the heart of DECATHLON’s mission is a commitment to making sport and wellbeing accessible to all. By integrating In&motion’s cutting-edge protection technology,
DECATHLON aims to eliminate the barrier of fear. Whether a beginner starting a new sport or an expert pushing their limits, this partnership ensures that everyone can perform with total confidence, knowing they are protected by the industry’s most advanced predictive technology.
In&motion brings a wealth of data-driven expertise to the partnership, with over 120,000 users already equipped and a major player in the motorcycling airbag market. Their technology is powered by artificial intelligence, using predictive algorithms trained on over 450 million kilometers of user data.
“For 10 years, our algorithms have been trained and refined using riding data and hours of practice from our users, including top-level athletes. This allows us to offer one of the most advanced protection systems on the market. Today, by partnering with Decathlon, we want to recognise this technological excellence by turning it into a safety standard that is accessible to everyone,” explains Rémi Thomas, Chief Executive Officer of In&motion.
The "brain" of the system, the In&box, is a sophisticated electronic unit that performs 1,000 analyses per second. By measuring movements in real-time, the system can detect a fall and trigger the airbag inflation in 60 milliseconds, faster than the blink of an eye, to protect vital areas from mechanical impacts: abdomen, thorax, neck and spine.
Extending smart protection across sports and mobility.
This collaboration brings together In&motion’s technical mastery with DECATHLON’s deep understanding of sports usage. DECATHLON’s design teams have completely re-engineered the vest components to ensure maximum comfort and freedom of movement.
The result: high-performance electronic airbags built to meet the needs of sports lovers, wherever and however they move.
This partnership will bring cutting-edge safety features, previously limited to niche, high-cost markets, to a much wider audience at a more accessible price point. DECATHLON and In&motion are significantly lowering the barrier to entry, providing electronic predictive technology with one of the strongest value propositions in the electronic wearable protection market, while competing directly with the cost of traditional mechanical solutions.
"This partnership is born from a shared vision for the future of protection. It reflects our collective commitment to innovation and accessibility, co-building a world where advanced safety technology is no longer a luxury, but a baseline standard for every sports enthusiast." comments Maxime DEZOOMER, Decathlon Protection Product Engineer.
The partnership will debut with the launch of two flagship products:
- The Horse-Riding Airbag: this vest is the first to achieve dual certification for both horse riding and urban mobility.
- The Urban Mobility Airbag: designed for the modern commuter, providing peace of mind for those navigating city streets on bikes or scooters.
These first launches mark the beginning of a broader innovation roadmap, with additional applications and product developments to follow across sports.
About DECATHLON:
A global multi-specialist sports brand catering for everyone from beginners to top athletes, Decathlon is an innovative manufacturer of sporting goods for all skill levels. With over 101,100 teammates and 1,817 stores worldwide, Decathlon and its teams have been working ever since 1976 to make the joys and benefits of sport truly accessible to all.
About In&motion:
Based in Annecy, France, In&motion is a pioneer in wearable airbag technology. Since 2014, the company has developed smart protection systems for professional and amateur athletes in motorcycling, skiing, and equestrian sports, utilizing data and artificial intelligence to provide the highest level of protection. Trusted by top athletes, In&motion’s technology now protects over 120,000 riders worldwide.