Decathlon News
& Pressfiles


  • 12/08/2025

    Only 16% of young Europeans cycle every day. Not because they don’t want to, but because real barriers stand in the way.

    At Decathlon, we believe everyone should be able to ride safely and confidently. That’s why we need safer streets, protected bike lanes, and better lighting.

    Because riding isn’t just a sport. It’s how we move.

    For more insight, check out what the data says about cycling in Europe.

  • 08/08/2025

    From Wind Tunnel to Tour de France


    Every Second Counts. Every Detail Matters.
    Behind every result, there’s unseen teamwork.
    A helmet designed not just to look fast, but to be fast.
    Meet Alban TEYTAUD, our head protection product engineer.
    With the support of Swiss Side and our VAN RYSEL design teams, he helped develop the new time trial helmet spotted on July 9.
    Every curve, every vent, every gram, crafted with one mission: push performance forward while protecting the rider.
    Because at this level, every detail counts.

  • DECATHLON and CMA CGM join forces to accelerate France Cyclisme’s ambitions

    21/07/2025

    DECATHLON and CMA CGM join forces to accelerate France Cyclisme’s ambitions

    DECATHLON, CMA CGM and France Cyclisme are pleased to announce their new co-naming partnership for the professional cycling team currently known as DECATHLON AG2R LA MONDIALE. Starting from January 1st, 2026, the team will race as DECATHLON CMA CGM.

  • Decathlon x Synthesia

    09/07/2025

    UK AI Leader Synthesia and Decathlon Showcase Franco-British Tech Collaboration with Launch of Revolutionary Avatar Lab

    Synthesia, the UK-based leader in AI video generation and Global sports brand Decathlon, announce their collaboration to launch the pioneering Avatar Lab [...]

  • DECATHLON AG2R LA MONDIALE Ownership to transition ahead of the 2026 Season

    07/07/2025

    DECATHLON AG2R LA MONDIALE Ownership to transition ahead of the 2026 Season

    DECATHLON and AG2R LA MONDIALE announce a change in the shareholding structure of France Cyclisme, the legal entity of the DECATHLON AG2R LA MONDIALE team. From the end of the 2025 season, DECATHLON will become the sole owner of the team, succeeding AG2R LA MONDIALE.

  • Global leading sports brand DECATHLON unveils an ambitious new phase in its innovation vision, centered on accessibility, inclusivity, and the future of lifelong movement.

    26/06/2025

    DECATHLON Unveils its Innovation Vision to shape the Future of Sport

    Global leading sports brand DECATHLON unveils an ambitious new phase in its innovation vision, centered on accessibility, inclusivity, and the future of lifelong movement.

  • DECATHLON taps RHEON LABS as global innovation partner to power next-gen sports apparel

    26/06/2025

    DECATHLON taps RHEON LABS as global innovation partner to power next-gen sports apparel

    High-performance tech meets everyday movement, as Decathlon announces new partnership with materials innovator RHEON LABS.

  • Decathlon Urban Mobility Barometer

    23/06/2025

    Inside the Ride: How DECATHLON designs the Future of Cycling

    DECATHLON’s 1st European Urban Mobility barometer reveals pathways to empower Gen Z to cycle more confidently

  • Decathlon Publishes Its 2024 Non-Financial Performance Statement

    19/06/2025

    Decathlon Publishes Its 2024 Non-Financial Reporting Declaration

    Decathlon announces the publication of its 2024 Non-Financial Reporting Declaration (NFRD). This report outlines the company’s initiatives to bring its purpose "Move people through the wonders of sports" to life, while addressing current environmental, social, and governance (ESG) challenges.