Design
innovation Techno
innovation Ecodesign
innovation Usage
innovation

Design innovation

Design at the service of sport

In this first category, "Design innovation", it is the design that is put forward. Regardless of a daring aesthetic the product must serve a real usage. It is where the unique technical aspects flourish and benefit the athlete that will be recognised. In this category therefore the balance of looks and practicality are rewarded: design at the service of sport!

Techno innovation

The Combination of
Technology and Sport

Via this category, we set off to discover the different paths taken by design teams in terms of the use of technologies. The “Techno Innovation” category, as its name suggests, aims to reward the most daring innovations in terms of the use of materials, specific components, adapted and innovative systems. Well-thought-out products, technically meeting the needs of athletes and offering new practice habits.

Ecodesign innovation

Acting on our
environmental impact

At Decathlon the ambition, by 2026, is for 100% of products to feature“eco design”, with less impactful materials and manufactured with less energy-consuming processes. It is because these issues are at the heart of our strategies. design that we have decided to dedicate a Reveal category to it. The “Ecodesign Innovation” category aims to highlight products with an extended lifespan, inviting a more responsible lifestyle and with a reduced environmental impact more than 20%.

Usage innovation

Do things differently,
shake things up

The category, "Usage Innovation", aims to broaden the horizons of athletes by offering them something new in their sport. Decathlon designers have thought about how to better facilitate use, modernise habits and allow a change in the way athletes perform. We break the routine with more suitable products, providing more fun, more sensation, greater ease and allowing athletes to push the limits ...