Decathlon News
& Pressfiles

This one has been 50 years in the making…

We are heading towards a massive milestone: Decathlon’s 50th anniversary in 2026. But to know where you’re going, you have to know where you came from.

Introducing Vertigo 76.

We opened our archives from 1976 and didn't just find "clothes" – we found our DNA. We found the spirit of adventure that started it all.

This isn't just a reissue. It’s a reinvention. We’ve taken the technical reliability of our past and fused it with the "gorpcore" aesthetic of today’s urban explorer. From the summits to the subway, this is everyday adventure.

A huge bravo to the Sportswear team for reviving the iconic "À Fond La Forme" triangle with such style.

The prelude to our golden anniversary drops today across Europe.

DECATHLON, a global leading multi-specialist sports brand, is pleased to welcome Jorge «Coki» Nieto - the Spanish player better known on the circuit by his nickname - currently ranked number 7 in the world, as a new KUIKMA ambassador for the next three years [...]

The Move 4 Inclusion project, active in India, Indonesia, and the Philippines, concludes another impactful year.

If we have to summarize 2025 for the Philippines in a few figures, it would look like this:
- 320 Youth accompanied through the program.
- 37 professional exposure activities and - 18 sports activities organized to foster inclusion.
- 6 successful hirings within our teams in Alabang, Sta Rosa, and Pasay.

In 2025, the Move 4 Inclusion project confirms the strong bond between LP4Y and the local Decathlon Philippines teams for the youth in the Philippines. 

What's next for 2026 ?

DECATHLON PULSE, the investment arm and start-up studio of DECATHLON, is increasing its partnership with Munich-based e-bike refurbishment and recommerce company Rebike Mobility, and becomes its majority shareholder. This alliance aims to support Rebike Mobility’s ambition and development, unlocking new customer segments across Europe. The transaction has received all required regulatory approvals.

Volleyball World, the commercial arm of the FIVB responsible for driving the sport’s global growth and fan experience, today announced a major new global merchandising partnership with DECATHLON, focused on the VNL (Volleyball Nations League), volleyball’s flagship annual international competition marking the organisation’s first multi-channel retail collaboration with a leading international sporting goods brand...

We often think that to build something strong, we need to extract new resources from the earth. But our teams are proving that there is a better way.

I am incredibly proud to see how we are transforming our approach to one of the most traditional materials in sport: cast iron.

By using scrap metal and melting it down in electric furnaces – which use far less energy than traditional coal-fired methods – we are turning what was once waste into high-performance equipment.

The result is brilliant:
- Our cast iron weights are now made with 80% recycled material.
- We use 40% less energy during production.
- We reduce CO2 emissions by 10%, without losing any of the durability or quality our customers expect.

For the athlete, the experience remains exactly the same. The metal keeps its strength, but we give it a new story.

This shows that performance and sustainability do not have to be opposites – they can go hand in hand.

A huge thank you to the teammates and partners who worked so hard to make this a reality.

Happy New Year everyone! 

If 2025 was about building momentum, 2026 promises to be even more special, as we celebrate a truly historic milestone: 50 years of Decathlon.

Wishing you all a year filled with health, happiness, and lots of movement.

For sports lovers, the start of a new year feels just like the beginning of a new season.

It’s an opportunity to take stock of our achievements and refresh our goals.

Looking ahead to 2026, I am filled with energy… 

Energy to make this a year of action. 

When the Decathlon collective moves together as one, there’s no limit to what we can achieve. 

I can’t wait to see what’s next. 

Let’s bring people together through sport, to make wellbeing accessible for all!

At Decathlon, every product begins with a core belief: when we create locally, we forge stronger for our users, our partners, and the ecosystems we grow with.

Designed and manufactured in India, built for the Indian market, the launch of our Resist Football Series marks an important milestone. I’m proud to see our teams across the value chain come together to bring this to life. This project shows how local insight, technical expertise, and global collaboration can create meaningful impact.

Local production makes us faster, more resilient, and closer to real user needs. Local innovation builds long-term capabilities, strengthens our manufacturing maturity, and empowers teams to own the full conception from idea to product.

Made in India. Crafted with purpose. Built for Indian players. Ready for global inspiration.

A stronger team for an ambitious 2026 season