Decathlon News
& Pressfiles

Let’s celebrate the wonders of sports!

At Decathlon , we believe in the profound impact that sports can have on individuals and communities alike. Today, on the International Day of Sport for Development and Peace, it's the perfect time to reflect on the incredible transformations that sports bring to our world.

Since 2005, with the unwavering dedication of over 10,000 passionate employees, the Decathlon Foundation has been at the forefront, driving more than 900 initiatives across 51 nations. Through these efforts, we've reached over half a million individuals in vulnerable circumstances, witnessing remarkable changes over the span of 19 years.

Together, hand in hand with the Decathlon Foundation, let's continue to move people through the wonders of sports and empower those in need. Because every step, every game, every victory, moves us closer to a brighter, more inclusive future

#DecathlonFoundation #ReadyToPlay #InternationalSportsDay

2023 was a transformative year for DECATHLON as the company laid strong foundations for the future (...)

Méline Rollin truly represents everything that we love at Decathlon. 

Day-to-day, she is a data analyst for Decathlon .

But alongside this, she is an elite athlete, running with KIPRUN shoes. [...]

Designed by DECATHLON stylists in close collaboration with the artistic direction of Paris 2024, the range is made up of 15 emblematic pieces. 

Ready for the big reveal of the Paris 2024 volunteer outfits?

At Decathlon, we believe in the power of sport to unite and inspire, and what better way to embody this spirit than through outfitting the incredible individuals who dedicate their time and energy to ensuring the success of the Games?

Every stitch, every detail of these outfits has been thoughtfully designed in collaboration with Paris 2024 to celebrate the dedication and passion of our volunteers. Together, we're ready to make Paris 2024 an unforgettable celebration of sport, unity, and sustainability.

#Decathlon #Paris2024 #Volunteers #MakeSportYours #ReadyToPlay

Behind the scenes

"Wow, I am still buzzing from yesterday’s launch event - what an incredible moment!

We revealed our purpose, strategy and new brand to the world, and I’m so excited about the future. 

As part of the event, we saw some amazing products, the new jersey for the Decathlon AG2R La Mondiale cycling team AND we heard from some super inspiring athletes.

We heard from Teddy Riner, Méline Rollin and Romain Cannone from the Decathlon Olympic Team of athletes, as well as Sam Bennett of the DECATHLON AG2R LA MONDIALE TEAM.

There was so much energy in the room, and we were joined by thousands of teammates from across 70 different countries!

We’ve kicked off this new era as one big collective and I cannot wait to see where it leads us.

Thank you to everyone who made this event possible… Now, it’s time to Move People Through the Wonders of Sport!"

#DecathlonFuture #MovingForward #Decathlon #ReadyToPlay #DecathlonLinkedIn

Today is a new starting line for our company! We’ve been working on something wonderful and we’re excited to share our renewed brand identity, with a meaningful logo, an inspiring tagline and a bold new color palette including a new shade of blue.

Decathlon was started in 1976 out of friendship between sports lovers who wanted everyone to enjoy the benefits and fun of being active. 
Now, nearly 50 years later, we continue their legacy and this new chapter is a testament to our ambition to accelerate the positive impact Decathlon can have in the world. It’s a dedication to innovation, community and sustainability. It’s also a commitment to our North Star and our purpose to move people through the wonders of sport. 
We live and breathe sports, that’s why we want to reimagine it. Always! 

Check out our new brand online and in our stores and join us to put play back into sport - on the playground, on the court, or in nature. Ready to play? 

#DecathlonFuture #MovingForward #Decathlon #ReadyToPlay