Decathlon News
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A strategic partnership aimed at strengthening their presence among sports clubs in France. Together, the two players aim to facilitate access for clubs and their thousands of members to technical and customized equipment, leveraging complementary expertise.

DECATHLON supports fundamental learning for 0-6 year-olds with a new range of products co-developed with child health experts 

From a client’s need to a European movement

60 milliseconds: That’s how long it takes for our new electronic airbags to detect a fall and inflate; faster than the blink of an eye. Discover everything you need to know about our partnership with In&motion and the story behind the products!

DECATHLON, the global multi-specialist sports brand, announces a strategic innovation partnership with In&motion, the leader in wearable electronic airbag systems. Together, the two companies are embarking on a mission to democratize high-level safety technology, making elite protection accessible to everyone.

Proud of our nomination for the DS Smith Sustainability Award!

We believe that sport should be accessible to everyone, while minimizing our negative impact. To this end, we have been fully committed to the growth of our Second life project in the past year, with results that we are extremely proud of:

- Impact at scale: Our offering has doubled to more than 10,000 unique products.

- Growing community: We achieved 3.5x more revenue compared to 2024, proving that the circular economy is alive and well with our athletes.

- Seamless experience: Second-hand is now fully integrated into both our stores and the webshop.

This nomination is a recognition of the strong collaborations, internal improvements and hard work of our teams. Together we make the sports world circular.

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Since January 1st, 2026, DECATHLON has become the official nutrition partner of the DECATHLON CMA CGM cycling team for an initial three-year term.

More than just a jump shot: DAKAR HOOPS is aiming for empowerment.

In 2024, the association distributed 1,000 basketballs to young girls across 10 different locations in Senegal. 
Between baskets, DAKAR HOOPS uses sports as a vehicle to tackle vital issues like menstrual hygiene and professional integration for young women.

The goal remains the same: to get people moving.

This is co-creation. 
When Decathlon develops a basketball shoe with an athlete, it is not a single game, but a journey together.

In 2025, Alex Sarr played the Rising Star Challenge with a "secret" Fast 900. No branding. Only real tests in the middle of competition, with direct feedback to the product team. Based on repetition and sincere conversations between the Washington Wizards player and the teams, the details were fine-tuned: fit, hold and responsiveness.

The Canaveral 900 Sarr Signature White marks a new step in this shared work. A new color built on everything learned along the way.
Alex will not be on track this weekend and we are fully by his side during his recovery.

The Rise is Real.