“After announcing the partnership at the end of last year, we are now able to actively shape our collaboration in concrete terms,” says Bastian Krause, Chief Executive Officer of Bikeleasing Group. “Together with Decathlon PULSE, we are entering a phase in which we will further develop our organization in a targeted manner and systematically pursue international growth opportunities, without losing sight of the strength of our existing business model.”

Decathlon PULSE also emphasizes the operational start of the collaboration: “This partnership reflects our strong conviction and belief in the key role and in the development of circular business models, as well as in the benefits of mobility in people’s daily lives. We are particularly proud to team up with such passionate founders and highly committed teams, who have built a truly impactful and scalable platform,” explains Franck Vigo, Chief Executive Officer of Decathlon PULSE. “Together, we aim to accelerate the development of accessible, circular and scalable mobility solutions, while creating synergies across Decathlon’s ecosystem.” 

With the successful completion of the transaction, Bikeleasing Group and Decathlon PULSE are ideally positioned to jointly drive the next phase of growth, combining innovation, sustainability and operational excellence, in a spirit of long-term partnership, to shape the future of mobility and employee benefits in Europe.