VAN RYSEL becomes official partner
of the COFIDIS cycling team
on performance textiles
for two seasons

From 1 January 2022 Van Rysel returns to the professional cycling circuit alongside the UCI World Tour COFIDIS cycling team as a supplier for cycling textiles and leisure wear (daily wear).

This partnership was born out of a shared passion for performance cycling. A merger that makes even more sense due to the geographical proximity of our two entities, both located in the Hauts de France and more specifically in the Lille region.

For Van Rysel, being a supplier to the COFIDIS cycling team is initially a real opportunity that will allow us to deepen the work initiated over a year ago in the development of its textile range. But it is also a real source of pride for the brand's team.

“This partnership helps us to be in constant contact with the most demanding cyclists. All this allows us to continuously improve the technicality of our equipment by providing cyclists with products benefiting from the latest technologies, as well as to our customers.” explains Guillaume Pichot, Textile Product Manager at Van Rysel.

It has now been almost six months since the Van Rysel team imagined and prototyped in the design offices of the Btwin Village in Lille, the textiles that will support the COFIDIS Men, Women and Para teams. It is with pride that we offer them a technical panoply of which the jerseys and shorts will be produced in France.

The cyclists and designers are raring to start this fantastic adventure at all the biggest races in the world.

“A great pride for the Van Rysel brand to come back to the highest level with the COFIDIS team, 17 years after our last partnership. We want to build a powerful local project with significant research and development resources to allow the COFIDIS team and its riders to benefit from state-of-the-art products.
We were won over by the teams', both cyclists and the support staff, willingness to invest in the co-creation of our future products.
The aim of this partnership is to take another step forward in the excellence of our products; excellence that our customers will find in future VAN RYSEL ranges”
Pierron Nicolas, Van Rysel Project Leader.

“We are very happy with this new partnership, all the riders and staff are ready to mobilise alongside the brand which has the will to be a major player in its market. This collaboration makes all the more sense since we are two French companies, from the same Hauts de France region and we share in making our colors shine globally.” - Vasseur Cédric, General Manager Cofidis team.

This geographic proximity is a major asset of this new partnership and will help bring our two entities closer together. Van Rysel has a strong ability to develop and design the best products to allow it to shine in the most prestigious competitions on the calendar. It is therefore a winning partnership on all fronts that will contribute to the expansion and future success of the COFIDIS team.

About Van Rysel

VAN RYSEL is the road bike brand at DECATHLON. Born in 2019, it designs products dedicated to performance cycling. Passionate about high technicality, we place our standards at the highest level to satisfy both professional riders and amateur pelotons.

More information on vanryselcycling.com

About Decathlon

A leading company in the sports market, DECATHLON brings together three activities: designing technical products, providing innovative services and offering them online and in stores. With 330 stores in France and more than 1,700 internationally, DECATHLON and its 97,000 employees have been working since 1976 with a constant ambition: to innovate for sport as a whole and bring it to where it is not yet.

About COFIDIS

With 10 million customers and more than 1,000 partner brands, Cofidis has been a major player in consumer credit in France for nearly 40 years (revolving credits and personal loans, payment solutions, insurance, debt redemption and partnerships). A player strongly committed to supporting its customers, Cofidis relies on personalised advice, innovative tools & services and credit education to make consumers an informed and responsible player in their budget.

More information on cofidis.fr

Contact

Cyril SAUGRAIN
VAN RYSEL PARTNERSHIP Manager
cyril.saugrain@btwin.com

Perrine CHUDY
Van Rysel Communications Manager
perrine.chudy@decathlon.com