LONDON, UK — July 9, 2025– Synthesia, the UK-based leader in AI video generation and Global sports brand Decathlon, announce their collaboration to launch the pioneering Avatar Lab. This initiative reinvents the company's communication methods and solidifies Decathlon's position as a key player in the generative AI ecosystem, setting a new standard for engaging, human-centric corporate storytelling.

The collaboration leverages Synthesia's cutting-edge platform to move beyond traditional communication channels that often lead to message fatigue. Decathlon's new pitch, "From Message Fatigue to Avatar Storytelling!," signals a shift towards creating scalable, personalized video content powered by AI avatars. This approach enables teams to communicate more effectively and with greater impact across a wide range of functions.

This partnership stands as a top example of the powerful synergy between French and British innovation. By integrating a leading UK AI solution into the core of a French global enterprise, Decathlon and Synthesia are building a bridge for technological excellence and demonstrating the collaborative potential within Europe's AI landscape.

Decathlon's commitment is clear: to continue pioneering solutions that blend cutting-edge technology with a human-first approach, leading the way in making AI an accessible and powerful tool for their global business.