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Decathlon Celebrating 10 Years of Adapted Sports

Celebrating 10 Years of Adapted Sports

Sabrina Bonanno, Decathlon Product Manager Adapted Sports

"As our societies strive to become more inclusive, one reality remains: persons with disabilities continue to face disproportionate discrimination, exclusion, and limited access to sport. Participation rates in schools and sports clubs remain significantly lower for people with physical, temporary or permanent disabilities. Not because of a lack of interest or potential, but because access, equipment and environments are still not designed with them in mind.

And yet, sport can be a powerful lever for change. It builds independence, strengthens confidence, and fosters the social skills that enable individuals to advocate for themselves and for others. Beyond performance, sport transforms perceptions. It shifts the focus from disability to ability, from limitation to potential. It creates belonging.

At Decathlon, we believe that access to movement is not a privilege. It is a right. Since 1976, our ambition has been to make sport accessible to all. Ten years ago, this ambition took on a new dimension. What began as a local initiative driven by lived experience evolved into a dedicated Adapted Sports offer. What started with a simple conviction, that everyone deserves the right equipment to move independently, has grown into a European journey built on collaboration, trust and long-term commitment.

Celebrating 10 years of Adapted Sports, this commitment takes on particular meaning. We know the path ahead remains demanding. Barriers persist, participation gaps endure, and perceptions continue to evolve. But we are convinced of this: when movement becomes accessible, it does more than enable sport. It empowers individuals, strengthens communities, and contributes to a more inclusive society. Looking ahead, we will continue to expand our adapted range and explore new categories. Because accessibility should not stand apart. It should shape the future of sport for all."

Sabrina BONANNO
Product Manager Adapted Sports

Decathlon Celebrating 10 Years of Adapted Sports

Media Contacts

Olivier PEDRO-JOSE - Global Director of Public Relations & Reputation
Pierrick DENIAU - Media Relations & Reputation Manager