Our Story
& History
We, at Decathlon, were born in Englos, near Lille, in the north of France, some 43 years ago.
We have, since this day of July 1976 when Michel Leclercq created Decathlon and gathered around him six "pioneers", followed this one
philosophy: "sustainably make the pleasure and benefits of sport accessible to the many".
We love doing sport, we love interacting with people, we love innovating. Here are three of the chapters of our short history...
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A Passion For Sport, Part III: Our Teammates and Users
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A Passion For Sport, Part II: Our Innovators and Entrepreneurs
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A Passion For Sport, Part I: Our Story and History
OUR LIBRARY & BOOKSHOP
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A new range of organic food products at Decathlon Spain stores
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For us, the made in Italy is fundamental, from the bikes to the projects." Fulvio Matteoni, Leader of Decathlon Italy, proudly tells his story...
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Through sport, Aminata rose above all expectations. Thanks to the strength her father instilled in her and the pride in her mother's eyes, Aminata became a true inspiration to many women in Senegal. Here is the story of an ordinary woman with an extraordinary destiny.
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The second largest sporting goods retailer in the country, Decathlon is announcing the launch of its own marketplace and product rental and resale services.
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Decathlon saw a 126% growth in online sales and reached a turnover of 306.9 million euros, or 18% of the French company's total, in the 2020 financial year.
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French sports retailer Decathlon has launched a new platform and app for outdoor activities in its home country, France. 5,000 routes across France are already available.
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Yasma Desreumaux, the woman who wanted to make sport more accessible in Algeria.
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Decathlon and Danone, United by Sport for Young People : "An amazing association between two brands: Decathlon United and Danone are joining forces for the first time in the service of youth during the Danone Nations Cup (...)".
Follow the link to read the news -
Decathlon’s positive 2019 figures and results, coupled with international growth of over 9% and net sales pushing €12.4 billion, are primarily attributable to the company's Human Values… Within this sports retailer working tirelessly to preserve its playground – our Planet – 93,000 teammates undertake a host of local initiatives serving sportspeople in 69 countries.
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We Provide Information About Decathlon People - While Never Eclipsing Our Company. The Information Is Honest And Accurate. Read More...
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Is The Decathlon Strategy Of Getting People In Store For Expertise And Interactivity Worthwhile? The Answer Is "Yes" According To Shift Magazine
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The Sydney Morning Herald headlines on Decathlon Australia growth & online website
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A Sports User Describes Decathlon In His Own Words. Sport For All, All For Sport!
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Decahtlon & sport, a true love passion, for everybody: Decathlon lauches its new campaign about self-confidence, tolerance and love for sport!
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For the first time, the French brand is catching up with some of the most famous worldwide brands and becomes the world's number one.
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LSA publishes, with consulting firm Capitalmind, the world's top 50 in the sporting goods trade
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313 stores in France, more than 1,000 in the rest of the world and 274 in China, Decathlon has made sport a world-renowned empire for 42 years.
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Snapshot at the documentary broadcast "Capital" introducing "Decathlon, secrets of a french success-story"