Our Story
& History
We, at Decathlon, were born in Englos, near Lille, in the north of France, some 45 years ago.
We have, since this day of July 1976 when Michel Leclercq created Decathlon and gathered around him six "pioneers", followed this one
philosophy: "sustainably make the pleasure and benefits of sport accessible to the many".
We love doing sport, we love interacting with people, we love innovating. Here are three of the chapters of our short history...
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From the northern start-up to the international company, birth of the little blue box that accompanies, facilitates and revolutionises the practice of sports throughout the world.
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A Passion For Sport : Our Story and History
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40 years of Innovation at Decathlon: Interview of the Decathlon Innovation Leader & overview of the Sportslab & Alive facilities
BEHIND THE SCENES
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Let's dive into some of the main Decathlon innovation facilities...
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French sports retailer Decathlon has launched a new platform and app for outdoor activities in its home country, France. 5,000 routes across France are already available.
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A new range of organic food products at Decathlon Spain stores
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For us, the made in Italy is fundamental, from the bikes to the projects." Fulvio Matteoni, Leader of Decathlon Italy, proudly tells his story...
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Decathlon and Danone, United by Sport for Young People : "An amazing association between two brands: Decathlon United and Danone are joining forces for the first time in the service of youth during the Danone Nations Cup (...)".
Follow the link to read the news -
Decathlon’s positive 2019 figures and results, coupled with international growth of over 9% and net sales pushing €12.4 billion, are primarily attributable to the company's Human Values… Within this sports retailer working tirelessly to preserve its playground – our Planet – 93,000 teammates undertake a host of local initiatives serving sportspeople in 69 countries.
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We Provide Information About Decathlon People - While Never Eclipsing Our Company. The Information Is Honest And Accurate. Read More...
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Is The Decathlon Strategy Of Getting People In Store For Expertise And Interactivity Worthwhile? The Answer Is "Yes" According To Shift Magazine
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A Sports User Describes Decathlon In His Own Words. Sport For All, All For Sport!
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Decahtlon & sport, a true love passion, for everybody: Decathlon lauches its new campaign about self-confidence, tolerance and love for sport!
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For the first time, the French brand is catching up with some of the most famous worldwide brands and becomes the world's number one.
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LSA publishes, with consulting firm Capitalmind, the world's top 50 in the sporting goods trade
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313 stores in France, more than 1,000 in the rest of the world and 274 in China, Decathlon has made sport a world-renowned empire for 42 years.
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Snapshot at the documentary broadcast "Capital" introducing "Decathlon, secrets of a french success-story"