Decathlon News
& Pressfiles

Today marks an incredibly important new chapter for Decathlon … as we share our new purpose, strategy and brand identity with the world. 

Guided by our purpose, to Move People Through the Wonders of Sport, we aim to build a happier, healthier world. 

Our new strategy is anchored to 3 key areas: improving customer experience, turbocharging sustainability, and modernising every aspect of our business. 

Core to improving our customer experience was the introduction of a fresh brand identity, which we have launched today! It is energetic, motivational and aspirational… and includes a new logo that is deep-rooted in our history - we call it ‘the Orbit’. 

I’m so excited to be sharing this with you all - it is the beginning of a new era for Decathlon!

#DecathlonFuture #MovingForward #Decathlon #ReadyToPlay #DecathlonLinkedIn

Celebrating International Women's Day at Decathlon! 

Today, on International Women's Day, we proudly stand with our incredible female employees who bring passion, dedication, and innovation to everything they do. At Decathlon, we value diversity and equality, striving for a workplace where everyone has equal opportunities to thrive.

From the athletes who break records to the sustainability pioneers forging a greener future, our female colleagues inspire us every day. Together, they embody our north star - moving people through the wonders of sports.

Here's to the women of Decathlon, making strides on and off the field.

#InternationalWomensDay #InspireInclusion #DecathlonWomen #DEI

Today, on International Women's Day, it's important to remember the efforts of all the men and women who worked tirelessly to create a fairer world.

It's also a moment for us all to take a moment and reaffirm our own commitments to continuing these efforts going forward.

The world has come a long way, even just in my lifetime, but there is still lots of work to be done. 

My hope is that, by the time my children enter the working world, gender equity will be the status quo... not something that we have to fight for. 

I'm really proud of Decathlon's efforts over the past year. We've built an Executive Team with gender parity and female representation amongst top management increased by 15%. 

I'm also really grateful for all of the incredible women and men that I have met during my journey, who have inspired, motivated and supported me. 

Together, we can build a fairer world for future generations.

Decathlon I Irene Merino I International Women's Day 2024

#Decathlon #InspireInclusion #IWD2024 #DecathlonLinkedIn 

This past Sunday, Méline Rollin our KIPRUN athlete set a new French record with a time of 2 hours, 24 minutes, and 12 seconds...

At Decathlon, we are proud to co-creating products with athletes like Meline who consistently push the boundaries of excellence. It was great to see her at the KIPRUN headquarters, enjoying a good time with our teammates.

Together, let's continue to push boundaries, break records, and move people through the wonders of sports. 

#MelineRollin #KIPRUN #Decathlon #Athlete #RecordBreaker #TeamWork 

Discover the Van Rysel RCR Racer shoes in black - the pinnacle performance and style in cycling footwear!

KIPRUN introduces the 42 HOUSE in Iten, Kenya – more than a training center, it's a home of champions, dreams, and positive change!

Cheers to Conquering January!"

DECATHLON is thrilled to sign this day a climate pact with the “FESI Winter Sport Sustainability Network

Decathlon Chile invites you to redefine your summer experience!