Decathlon News
& Pressfiles

She did it!
Samara Maxwell has just clinched the overall UCI MTB World Cup title: a historic first for our Decathlon Ford Racing Team!

Just two years ago, she was a privateer rider chasing her dream in New Zealand.
Today, she’s on top of the world. No. 1 in the world championship after an incredible season:
- 2 World Cup wins
- Silver medal at the World Championships
- 9 podiums in 10 races
What a story. What a ride. What a team.

This victory belongs to Samara, but also to every teammate, engineer, and partner who made it possible.
Since 2022, our Rockrider Ford Racing Team has turned bold dreams into reality, with 63 victories and now the #2 team in the world.

More than a team, a family. That's the bond that keeps us rolling, from the pits to the Decathlon HQ. We believe in keeping our communication dialed and our process clean. This victory belongs to the whole crew!

Congratulations, Samara! Your determination moves us all.

KIPRUN partnered with materials technology experts @rheonlabs to develop the next generation of compression running tights.

Take a deeper look at our collaborative design and development process to find out how we’re making technology created for elite athletes accessible to every runner.

Only 16% of young Europeans cycle every day. Not because they don’t want to, but because real barriers stand in the way.

At Decathlon, we believe everyone should be able to ride safely and confidently. That’s why we need safer streets, protected bike lanes, and better lighting.

Because riding isn’t just a sport. It’s how we move.

For more insight, check out what the data says about cycling in Europe.

From Wind Tunnel to Tour de France

Every Second Counts. Every Detail Matters.
Behind every result, there’s unseen teamwork.
A helmet designed not just to look fast, but to be fast.
Meet Alban TEYTAUD, our head protection product engineer.
With the support of Swiss Side and our VAN RYSEL design teams, he helped develop the new time trial helmet spotted on July 9.
Every curve, every vent, every gram, crafted with one mission: push performance forward while protecting the rider.
Because at this level, every detail counts.

Celebrating 20 years of the Decathlon Foundation! 

For two decades, we've been on a mission: making the benefits of sport accessible to all, especially those in vulnerable situations. With over 1,000 projects across 55 countries, we've reached 900,000+ lives and inspired over 10,000 Decathlon teammates to get involved.

Sport is our DNA, and its power to transform lives is undeniable. We're committed to empowering youth, girls & women, and improving health through sport.

#DecathlonFoundation #ChangingLivesThroughSport 

Reducing single-use plastic at Decathlon.

We have achieved a 57% reduction in single-use plastic usage worldwide since 2020. How did we do it?
Our packaging teams focused primarily on one key area: reducing single-use plastic in transport and storage. This dedication is largely responsible for the great results we've seen.

But what happens when packaging is still essential? To transport, protect, and sell our products, our teams get creative. They're developing and implementing ingenious solutions, what we call our #DecathlonSmartSwaps.

The journey towards reducing single-use plastic is still ongoing at Decathlon. Our teams are actively working to push the boundaries of innovation and implement even more impactful solutions in the future.

Discover some of our Smart Swaps!

Decathlon is thrilled to reveal the 2025-2026 official match ball for the UEFA Europa League, expertly designed by our Decathlon Football Team!

The ball that carries every emotion.

Imagine you're on the field. The crowd roars. The anticipation building. Every pass, every shot, it's all leading to this moment. This isn't just a game; it's where memories are made.

Feel the thrill! Your matches will ignite like never before. This official ball, crafted for champions, is for every player. It shares every victory, every challenge, every unforgettable moment.

When teams are inclusive, excellence becomes limitless.

At Decathlon, we believe that moving people through the wonders of sport starts with those who make it all possible: our teammates.

Meet Katherine Maas, Purchasing Project Management Officer. Katherine’s journey from the U.S. to Thailand and now France brings purchase expertise to our Industry. Her passion for strategic purchasing isn’t just about products -it’s about making sport accessible and sustainable for communities everywhere.

By enhancing supplier collaboration and optimizing procurement effectiveness, she helps deliver high-quality, affordable sports products. Her cross-functional role is essential to building an even more robust and sustainable purchasing panel and procurement strategy. Katherine’s work is proof that strong leadership and being an enabler can truly help transform how we move people through sport. 

When teammates like Katherine move, we all move!

Play Smarter. Play Unlimited.

Last week, we kicked off something truly special — Play Unlimited, the world’s first football subscription service created with clubs, for clubs.

Why does this matter? Because at Decathlon, we don’t just sell footballs anymore. 
We lease a promise: more playtime, less waste, and a future where every ball has a story that never ends.

Every ball delivered, replaced, or reconditioned is a step towards a circular, more purposeful football culture, with recycling and local reconditioning right here in France.

This isn’t just a product. It’s a movement co-created by passionate clubs, football lovers, and our incredible Decathlon teammates, who are at the heart of everything we do.

The future of football? It’s subscription-based and built to last. This is Play Unlimited. And we’re just getting started.

[more on LinkedIn]