Decathlon News
& Pressfiles

Proud of our nomination for the DS Smith Sustainability Award!

We believe that sport should be accessible to everyone, while minimizing our negative impact. To this end, we have been fully committed to the growth of our Second life project in the past year, with results that we are extremely proud of:

- Impact at scale: Our offering has doubled to more than 10,000 unique products.

- Growing community: We achieved 3.5x more revenue compared to 2024, proving that the circular economy is alive and well with our athletes.

- Seamless experience: Second-hand is now fully integrated into both our stores and the webshop.

This nomination is a recognition of the strong collaborations, internal improvements and hard work of our teams. Together we make the sports world circular.

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More than just a jump shot: DAKAR HOOPS is aiming for empowerment.

In 2024, the association distributed 1,000 basketballs to young girls across 10 different locations in Senegal. 
Between baskets, DAKAR HOOPS uses sports as a vehicle to tackle vital issues like menstrual hygiene and professional integration for young women.

The goal remains the same: to get people moving.

This is co-creation. 
When Decathlon develops a basketball shoe with an athlete, it is not a single game, but a journey together.

In 2025, Alex Sarr played the Rising Star Challenge with a "secret" Fast 900. No branding. Only real tests in the middle of competition, with direct feedback to the product team. Based on repetition and sincere conversations between the Washington Wizards player and the teams, the details were fine-tuned: fit, hold and responsiveness.

The Canaveral 900 Sarr Signature White marks a new step in this shared work. A new color built on everything learned along the way.
Alex will not be on track this weekend and we are fully by his side during his recovery.

The Rise is Real. 

This one has been 50 years in the making…

We are heading towards a massive milestone: Decathlon’s 50th anniversary in 2026. But to know where you’re going, you have to know where you came from.

Introducing Vertigo 76.

We opened our archives from 1976 and didn't just find "clothes" – we found our DNA. We found the spirit of adventure that started it all.

This isn't just a reissue. It’s a reinvention. We’ve taken the technical reliability of our past and fused it with the "gorpcore" aesthetic of today’s urban explorer. From the summits to the subway, this is everyday adventure.

A huge bravo to the Sportswear team for reviving the iconic "À Fond La Forme" triangle with such style.

The prelude to our golden anniversary drops today across Europe.

The Move 4 Inclusion project, active in India, Indonesia, and the Philippines, concludes another impactful year.

If we have to summarize 2025 for the Philippines in a few figures, it would look like this:
- 320 Youth accompanied through the program.
- 37 professional exposure activities and - 18 sports activities organized to foster inclusion.
- 6 successful hirings within our teams in Alabang, Sta Rosa, and Pasay.

In 2025, the Move 4 Inclusion project confirms the strong bond between LP4Y and the local Decathlon Philippines teams for the youth in the Philippines. 

What's next for 2026 ?

We often think that to build something strong, we need to extract new resources from the earth. But our teams are proving that there is a better way.

I am incredibly proud to see how we are transforming our approach to one of the most traditional materials in sport: cast iron.

By using scrap metal and melting it down in electric furnaces – which use far less energy than traditional coal-fired methods – we are turning what was once waste into high-performance equipment.

The result is brilliant:
- Our cast iron weights are now made with 80% recycled material.
- We use 40% less energy during production.
- We reduce CO2 emissions by 10%, without losing any of the durability or quality our customers expect.

For the athlete, the experience remains exactly the same. The metal keeps its strength, but we give it a new story.

This shows that performance and sustainability do not have to be opposites – they can go hand in hand.

A huge thank you to the teammates and partners who worked so hard to make this a reality.

Happy New Year everyone! 

If 2025 was about building momentum, 2026 promises to be even more special, as we celebrate a truly historic milestone: 50 years of Decathlon.

Wishing you all a year filled with health, happiness, and lots of movement.

For sports lovers, the start of a new year feels just like the beginning of a new season.

It’s an opportunity to take stock of our achievements and refresh our goals.

Looking ahead to 2026, I am filled with energy… 

Energy to make this a year of action. 

When the Decathlon collective moves together as one, there’s no limit to what we can achieve. 

I can’t wait to see what’s next. 

Let’s bring people together through sport, to make wellbeing accessible for all!

At Decathlon, every product begins with a core belief: when we create locally, we forge stronger for our users, our partners, and the ecosystems we grow with.

Designed and manufactured in India, built for the Indian market, the launch of our Resist Football Series marks an important milestone. I’m proud to see our teams across the value chain come together to bring this to life. This project shows how local insight, technical expertise, and global collaboration can create meaningful impact.

Local production makes us faster, more resilient, and closer to real user needs. Local innovation builds long-term capabilities, strengthens our manufacturing maturity, and empowers teams to own the full conception from idea to product.

Made in India. Crafted with purpose. Built for Indian players. Ready for global inspiration.

Second edition of the Decathlon Inclusion Awards, the perfect opportunity to celebrate the commitment of our employees. They are working to advance diversity, equity, inclusion and societal impact through sport (...)