166 different company categories across 18 products and services sectors, and just one question put to 10,000 French people. “What’s your favourite company?” Answer: Decathlon. Responsible for coordinating the survey is Guy-Noël Chatelin, partner at EY-Parthenon. He explains the rankings: “Decathlon is the company performing most consistently in this annual survey. It’s always been in the top 5 and is always miles ahead of its competitors in the sports field.” But what are the criteria that matter in the eyes of the country's consumers? “Well, as I see it, there are two factors. Firstly, the quality of the product range embodied by Decathlon’s own brands, which are always extremely affordable. Secondly, our strong sales teams. They're all passionate and highly knowledgeable about the sports they cater for. The French people we canvassed felt that the leading companies all provide innovative products and services, and a seamless omnichannel customer experience, both online and instore.” All of Decathlon's 23,000 teammates, working in stores, warehouses, brands and services across France, are proud to acknowledge this recognition and would like to thank all of their customers.
